To better understand our brand, it may help to know our story.
Our story started in 1994 when a few friends who met at Apple reunited to launch a communications and design firm in San Francisco.
But our aspiration always nudged us toward work that could make a bigger impact.
So we expanded into business strategy and innovation consulting for a diverse portfolio of Fortune 100 clients.
We opened an office in New York City.
We began working alongside foundations, philanthropists, and NGOs to broaden our impact.
We became a founding member of kyu—a new kind of collective that brings together best-in-class creative firms to propel society forward.
And today, we continue to seek out new challenges facing leaders and humans everywhere.
We’re hard to categorize, yes—and we consider that our strength. (A management consultancy that behaves like a design studio? A bunch of humanitarians obsessed with business? An organization that catalyzes movements? Yes, yes, and yes!)
We’re tireless optimists, thinkers, and makers, united in our fight for greatness—a movement more than 25 years in the making.
Brand traits
If our brand was a person, they would be:
Optimistic
We believe in the power of individuals and groups to create change in the world, and aspire to magnify that positive impact.
Straightforward
We build trust by being concise in what we say. We try to avoid vague language.
Brilliant
We offer unique insights, bringing deep curiosity and creativity to every challenge.
Compassionate
We care deeply about people, and believe in making the world a better place.
Humble
We recognize that we are not always right. We approach the world with an eagerness to learn.
About SYPartners boilerplates
Standard version
SYPartners is a consultancy that helps leaders, teams, and organizations build the capability to transform into more vibrant versions of themselves—so they can grow with purpose, and have a positive impact in the world. For nearly 30 years, we’ve partnered with executives in some of the world’s most influential organizations to help design their futures, including AARP, Airbnb, BlackRock, IBM, the Obama Foundation, Pfizer, and Starbucks.
SYPartners is headquartered in New York, with offices in San Francisco and Abu Dhabi. We are a founding member of kyu, a collective of best-in-class creative firms.
One-liner version
SYP is a consultancy that helps leaders create purpose-driven growth for their organizations, by building their capability to transform.
