SYPartners is the name of our registered company, our website address, and the name we are best known by. Our acronym, SYP, should only be used on internal communication or when talking about our company culture in a recruitment context. Our full name and wordmark should be used in:

• External expressions of our brand (e.g. web, stationery)

• Products and services we’ve created (e.g. Leading into the Unknown, a podcast by SYPartners)

• Media (e.g. “SYPartners is proud to have partnered with WW on their transformation work...”)

• Official documents, such as contracts and forms (e.g. “SYPartners is delighted to offer you the Creative Director position…”)

Area Of Isolation

It is important to maintain a clear space around our company wordmark. The minimum spacing between our logo and other logos, type, or graphic elements should be measured by the width of the “S” in SYPartners, as seen below.

Placement

Our logo is typically set in the bottom right hand corner. The logo should be clearly present, but should not visually compete with or intrude upon the design elements it is paired with.